same user test

Aditya Mishra

Organization’s Mission & Goals & Objectives:

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Event/program name:

IBM

Event/Program Live Date (target)

May 24, 2022

Event/program owners name and contact info:

 [124]

Program strategy owner name and contact: info

 

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Event/program goals and objectives (be specific):

 

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Event/program short description:

 

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Is this a new event/program?

 No

If this is not a new program, please provide summary of past results:

 

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If this is not a new program, please provide summary of desired program changes (if any):

 

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Does this program replace another event/program?

 Yes

If yes, what is the name of that program:

 [132]

Is this a digital-only program or a hybrid (physical and digital)?

 Hybrid

Please describe scope if hybrid:

 

How many rooms/locations will be used to stream from:
# Rooms: # Days:

Please describe scope if capturing content:

 

How many rooms/locations will be used to capture content from:
# Rooms: # Days:

Physical event lead name and contact:

 [136]

Is there a product launch associated with this event?

 Yes

If product launch, please describe launch strategy:

 

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AUDIENCE: Describe the people you are targeting (area of work, industry, type of buyer, geo, etc.):

 

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Target audience size: (leads, attendees, registrants, outreach)

 

Target audience size: (leads, attendees, registrants, outreach)
# of leads/outcomes we want:
# of attendees/participants we need to reach lead gen/other goal:
# of registrants/other action we need to reach attendee level:
# of people we need to see our message to generate target registrations/other action:

MARKETING: Marketing & registration acquisition plan:

 

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Marketing plan owner and contact info:

 [142]

Email

 [143]

Other email:

 [144]

Content Marketing

 [145]

Other content:

 [146]

Social Media

 [147]

Other social media:

 [148]

Advertising

 [149]

Other advertising:

 [150]

Web Site

 [151]

Other web site:

 [152]

Publicity

 [153]

Other pr:

 [154]

Direct Mail

[155]

Other direct mail:

 [156]

Partner/Field Promotions

 [157]

Other partner programs:

 [158]

Other marketing not covered (WOMM, Outdoor, Promo, etc.)

 [159]

CONTENT: Content plan:

 

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Content plan owner name and contact:

 [161]

Speaker and content prep/coaching plan:

 

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Event Agenda/Schedule:

 

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ENGAGEMENT: Engagement plan (getting those that register to attend and participate):

 

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Engagement plan owner name and contact:

 [165]

FUNDING: Funding/Monetization Plan:

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Funding plan owner name and contact:

 [167]

Sponsorship Options

 [168]

Advertising Options

 [169]

TECHNOLOGY: Technology Plan:

 

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Technology plan owner name and contact:

 [171]

General Application

 [172]

Other:

[173]

Presentation Modes

[174]

Environments Elements/Functionality:

[175]

Server & Security:

[176]

Registration and Promotion:

[177]

Measurement & Analytics

[178]

Static Content

[179]

Self Service & Customization

 [452]

Other Technology Considerations:

[180]

OPERATIONS: Logistics & Operation Plan:

 

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Operations plan owner name and contact:

 [182]

MEASUREMENT: Measurement and Reporting Strategy:

 

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Measurement plan owner name and contact:

[184]

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