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December 31, 2023

Overview

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Organization’s Mission & Goals & Objectives

Use this space to briefly outline the overall objectives and goals of you organization. You’ll want to check your plan again this road map. The 8th Habit, a book by Stephen Covey, notes a survey of 23,000 employees from random companies and industries found that just 37% said they have a clear understanding of what their organization is trying to achieve and why. And only 20% said they had a clear “line of sight” between their tasks and their team’s and organization’s goals. That’s why we suggest that every program strategy begin with a review of your organization’s current mission and core objectives. Usually, organizations have only one mission and multiple objectives (or goals) that help answer the question of what the organization does. There can be a number of objectives and goals to be achieved in order to achieve a mission.

Program goals and objectives (be specific)

Goals and objectives are similar in that they describe the intended purposes and expected results of the program and incorporated activities and establish the foundation for assessing the results and success.

Event/program owners name & contact

Name: t t

Email: t@t.com

Phone: 91769747055

Webinar Agenda/Schedule

Webinar Strategy

In the fields of strategic management, marketing strategy and business strategy, digital strategy is the process of specifying an organization’s vision, goals, opportunities and initiatives in order to maximize the business benefits of digital initiatives to the organization. Goals and objectives are similar in that they describe the intended purposes and expected results of the program and incorporated activities and establish the foundation for assessing the results and success.

Webinar Strategy Owners Name & Contact (if different)

Name:

Email:

Phone:

What is the name of the event/program this event/program is supposed to replace

If product launch, please describe /launch strategy

Describe the people you are targeting (area of work, industry, type of buyer, geo, etc.)

Target audience size: (leads, attendees, registrants, outreach)

# of leads/outcomes we want:
# of attendees/participants we need to reach lead gen/other goal:
# of registrants/other action we need to reach attendee level:
# of people we need to see our message to generate target registrations/other action:

MARKETING: Marketing & Registration Acquisition Plan

With all programs, success doesn’t happen without attracting the right audience. You can do everything else perfectly and without the marketing, there is no chance of success. Unfortunately, marketing is both more critical and more difficult than it has even been. Your audience suffers from massive attention scarcity and your efforts to reach them also suffers from continued fragmentation of market segments.

Most marketers find with the proliferation of social media things have gotten harder not easier and there is no special formula to drive traffic and registration to your program. There is a process and that process starts with having a plan and that plan starts with having your goals identified. Your goals should be specific, attainable, measureable and have a timeline.

With digital programs, to say content is king may be an understatement as you don’t have the powerful social benefits of face-to-face engagement. Once your content plan has been developed, the job is not just exposing people to that content and making them aware of the program but convincing them to register and then actually progress toward completion. That may sound obvious but you would be surprised at how many marketers just put out their program with wonderful content and put the burden on the individual to figure out why they should care.

Writing copy, ads, social media messages, blog posts and producing videos that help people ‘get it’ and see the unique value of participating in your program specifically as it relates to what’s in it for them and why it is important to take action now, is a big step.

The next step is to identify all of the various assets and communications channels that you have at your disposal or can acquire. We’ve provided a list below to help you and suggest that you filter your selections by not just what’s available, but by what is most reasonable, effective and efficient given your budget, and especially, staff resources.

Of all the tactics below, all the current research shows that email is still, by far, the biggest driver of registrations. Of course you have to balance that and any marketing efforts against ‘using up’ your customer and prospects patience with your efforts (unsubscribes).

Marketing plan owner and contact info

Name:

Email:

Phone:

Content Marketing

Content plan

Content Strategy is your approach to identifying, planning, creating, distributing and aiding in the consumption and understanding of your program’s content. Content is not just a what, there is also the who, when, where and of course, why. The strategy tells you what your content needs to do for your business and the audience that the content is intended to serve. Your content needs to support your program goals as well as the goals and needs of your audience—the best way to find out what those needs are is to ask them, early an often.

If you are producing a hybrid event, you will be generating a lot of your content from the existing programming of the in-person event but that’s not enough. In these situations, your strategy will need to identify the proper content and mix of what will be available during the physical event, and what you will need to supplement with new, and perhaps exclusive to the remote, digital audience. Remember, your remote audience is easily distracted and have tremendous competition for their attention.

Crowdsourcing is a technique that event producers are employing more frequently and simply involves asking people what they want and need and then having the crowd rank, improve and vote on the content they like best. With a good size ‘crowd’, the technique can be quite effective but beware of relying too heavily on crowdsourcing with a small or unresponsive audience.

Content strategy logically come after you have already defined the people you want to target and the actions you want them to take as a result of engaging with your content. From this process you should have:

-An agenda

-A list of sessions or topics to be covered

-Session titles (can be modified as you move forward)

-A target list of speakers, presenters or subject matter experts

-A timeline

-Thoughts on how you are going to measure the success of this plan

-A plan that can be shared with others

Content plan owner name and contact

Name:

Email:

Phone:

Engagement plan (getting those that register to attend and participate)

Engaging Your Remote Audience

Every webinar should have a social or engagement moderator to manage the interaction with the audience. The moderator should be instructed to encourage the audience to participate by asking open ended questions (if you have text chat) at the beginning of the event or when people log in such as: “What do you do? Are you doing XYZ (something related to your webinar’s topic)? What are you hoping to get out of this webinar?” Once the webinar is in progress, and people are chatting you can encourage more interaction with questions like: “Can you give me some examples? Can you tell me more about that? Keep going; Give us more – or – Tell me why you think that way. Relax people early on with easy questions like “Where are you from and How’s the weather there?” because if you engage them right from the beginning, they are more likely to stay engaged.

It’s a fact, people are prepared to endure a less-than high quality video, but they won’t suffer poor audio. The audience can’t make eye contact, so remember that the voice quality and inflections of the speaker’s voice are a very important way to engage. For an example, listen to Stephen Cobert with your eyes closed…it’s just as entertaining.

Another interesting fact is that people only retain about ten percent of what they hear, however this number leaps to approximately sixty-five percent when they see and hear something. Therefore, when speakers are planning their webinar, they should remember that complementary visuals are extremely important for the remote audience…especially if there is no video, just slides and audio.

Engagement Plan Owner Name and Contact

Name:

Email:

Phone:

FUNDING: Pricing and Other Monetization Plan

If this is a self-funded program, here are some things to think about:

How to Monetize your Digital Event

Around ten years ago, when virtual events first appeared, the assumption was that they would generate revenue through virtual booths, the same way their physical counterparts did. Unfortunately, that plan has not been successful for a lot of organizations. We now notice digital events are evolving to more strategic monetization methods generally around the content.

Sponsorships can vary, from content sponsorships of specific sessions to overall event sponsorship. The player on which the remote audience is viewing the stream can be branded, so can the video. And a completely separate sponsorship can be the on-demand archives.

People have been pretty effective by creating a ‘studio’ at hybrid events used to interview subject matter speakers and experts for the remote audience when there’s nothing to stream from the physical event. A lot of the programming (high quality of course) can be sponsored. Sponsorship Types Include:

1. Partner sponsorship

2. Location sponsorship

3. Survey sponsorship

4. Event sponsorship

5. Speaker sponsorship

6. Content sponsorship

7. Registration sponsorship

8. Session sponsorship

9. Prize giveaway sponsorship

10. Award sponsorship

Different Types of Advertising

Many digital event producers find that their advertising is successful for them. Various advertising types could include interstitial ads displayed or videos running between programs; banner ads on the streaming player; push messages to the remote audience, pointing them to a specific action or event location; pay-per-click button ads; and advertisements within event-related emails sent to potential attendees and event attendees, before, during and even after the event.

Advertising Types:

1. Pay per view

2. Banner ads

3. Ad contests

4. Interstitial ads

5. Press conference

6. Pay per click

7. Push messages

8. Advertorials

9. Email ads

10. Infomercials

Fees for Registration

Our current research indicates that most digital event producers are not charging attendees for their on-demand content or their live content, even though studies have shown that most attendees would be quite prepared to pay a fee to access online meeting content, provided they felt it was of value to them. Getting payed for online content by attendees is much easier when CEU credits are available.

Lead Gen

Of course it depends on the privacy policies of your organization, but companies are always more than happy to pay for leads.

Syndication

For generating revenue from digital events, the latest trend is to syndicate the live-streamed content direct to players embedded in sponsored websites. Syndication generates revenue, plus the program’s message is expanded to a far bigger audience that just the database of the producers. Plus, sponsors prefer this program due to the fact that they can engage with their prospects and customers using content, rather than advertising or marketing to them.

Funding Plan Owner Name and Contact

Name:

Email:

Phone:

Technology Plan

The first thing to consider after you have all your needs identified in terms of functionality, user experience and required features, is to figure out how much you and your team want or can do and how much you need an agency or a technology provider to do for you. Self-service is the trend now but be sure you have the resources.

You’ll want to make sure you use a technology that fits all of your requirements, has great customer service and proven technology that works on all of the devices your participants are likely to be using. Here are some technology capabilities and functionality to use to plan your technology deployment and as part of your RFP process if that’s what you are planning to do.

Technology plan owner name and contact

Name:

Email:

Phone:

Operations: Logistics & Operation Plan

The execution phase begins once the overall plan is in place and the key milestones have been set. Since each key element of the strategy has its own plan and milestones, this section should focus more on who is going to be doing what at what times in order to ensure that the program launches flawlessly on the go-live date. It’s important to know how people are going to get support with the technology you will be using and who is in charge of that. It could be a vendor, your own team or an agency/third party depending upon the scope of the program.

When it comes to using technology, practice makes perfect and no matter how simple of the system you are using seems to be, you need to test, test and test again. We recommend a serves of speed tests be done and improvements/changes adopted as required to improve the user experience. Finally, when all is finished, we highly recommend a security and vulnerability audit to see if there are any critical flaws that could make your site a target for hackers.

Operations Plan Owner Name and Contact

Name:

Email:

Phone:

Measurement and Reporting Strategy

If you can’t measure it, don’t do it. Marketers have this drummed into theirs from day one and luckily, with digital event and learning programs, there is usually a wealth of metrics and analytics available through the platforms that are available to host your program and audience. The adoption and expanded use of digital engagement programs is, in part, contingent upon the ability to build the business case for investment in these programs.

Some objectives for the measurement include:

-Prove value of programs Measure effectiveness (revenue, cost savings, etc.)

-Provide standardized reports of key findings

-Develop benchmarks

-Provide opportunity to compare individual program results to aggregate data across the organization

-Guide improvement of individual programs

-Guide improvement of digital events in general

-Guide recommendations for technology platform/form factors for future programs

Consider this when looking at measuring the value to your attendees:

1. Are we creating real value for the customer or attendee? With the total overload of information, education and commitments already out there, what are we doing to help our attendee get their job done or advance their career in some concrete way?

2. If you are marketing a product through your digital programs, what are the underlying constraints that stand in the way of adoption or use of a new product or service and how does that prevent a job from being executed?

Return-on-investment and return-on-objectives metrics are great to measure but the real value may be hidden in the illusive measurement of the value of building customer relationships. Measuring the value of customer relationships goes beyond the lifetime value of a customer it’s a measure of how your program impacted the rate of change of customer value which equates to share of business from the customer, the value of customer evangelism and depending upon your business other behavioral measures.

Measurement Plan Owner Name and Contact

Name:

Email:

Phone:

Email

Social Media

Advertising

Website

Publicity

Direct Mail

Partner/Field Promotions

Sponsorship Options

Presentation Modes

Registration and Promotion

Measurement & Analytics

Static Content

Webinar program1

December 31, 2023

Overview

program short description1

Organization’s Mission & Goals & Objectives

Use this space to briefly outline the overall objectives and goals of you organization. You’ll want to check your plan again this road map. The 8th Habit, a book by Stephen Covey, notes a survey of 23,000 employees from random companies and industries found that just 37% said they have a clear understanding of what their organization is trying to achieve and why. And only 20% said they had a clear “line of sight” between their tasks and their team’s and organization’s goals. That’s why we suggest that every program strategy begin with a review of your organization’s current mission and core objectives. Usually, organizations have only one mission and multiple objectives (or goals) that help answer the question of what the organization does. There can be a number of objectives and goals to be achieved in order to achieve a mission.

Program goals and objectives (be specific)

Goals and objectives are similar in that they describe the intended purposes and expected results of the program and incorporated activities and establish the foundation for assessing the results and success.

Event/program owners name & contact

Name: T T

Email: T@T.COM

Phone: 91769747055

Webinar Agenda/Schedule

Webinar Strategy

In the fields of strategic management, marketing strategy and business strategy, digital strategy is the process of specifying an organization’s vision, goals, opportunities and initiatives in order to maximize the business benefits of digital initiatives to the organization. Goals and objectives are similar in that they describe the intended purposes and expected results of the program and incorporated activities and establish the foundation for assessing the results and success.

Webinar Strategy Owners Name & Contact (if different)

Name:

Email:

Phone:

If product launch, please describe /launch strategy

Describe the people you are targeting (area of work, industry, type of buyer, geo, etc.)

Target audience size: (leads, attendees, registrants, outreach)

# of leads/outcomes we want:
# of attendees/participants we need to reach lead gen/other goal:
# of registrants/other action we need to reach attendee level:
# of people we need to see our message to generate target registrations/other action:

MARKETING: Marketing & Registration Acquisition Plan

With all programs, success doesn’t happen without attracting the right audience. You can do everything else perfectly and without the marketing, there is no chance of success. Unfortunately, marketing is both more critical and more difficult than it has even been. Your audience suffers from massive attention scarcity and your efforts to reach them also suffers from continued fragmentation of market segments.

Most marketers find with the proliferation of social media things have gotten harder not easier and there is no special formula to drive traffic and registration to your program. There is a process and that process starts with having a plan and that plan starts with having your goals identified. Your goals should be specific, attainable, measureable and have a timeline.

With digital programs, to say content is king may be an understatement as you don’t have the powerful social benefits of face-to-face engagement. Once your content plan has been developed, the job is not just exposing people to that content and making them aware of the program but convincing them to register and then actually progress toward completion. That may sound obvious but you would be surprised at how many marketers just put out their program with wonderful content and put the burden on the individual to figure out why they should care.

Writing copy, ads, social media messages, blog posts and producing videos that help people ‘get it’ and see the unique value of participating in your program specifically as it relates to what’s in it for them and why it is important to take action now, is a big step.

The next step is to identify all of the various assets and communications channels that you have at your disposal or can acquire. We’ve provided a list below to help you and suggest that you filter your selections by not just what’s available, but by what is most reasonable, effective and efficient given your budget, and especially, staff resources.

Of all the tactics below, all the current research shows that email is still, by far, the biggest driver of registrations. Of course you have to balance that and any marketing efforts against ‘using up’ your customer and prospects patience with your efforts (unsubscribes).

Marketing plan owner and contact info

Name:

Email:

Phone:

Content Marketing

Content plan

Content Strategy is your approach to identifying, planning, creating, distributing and aiding in the consumption and understanding of your program’s content. Content is not just a what, there is also the who, when, where and of course, why. The strategy tells you what your content needs to do for your business and the audience that the content is intended to serve. Your content needs to support your program goals as well as the goals and needs of your audience—the best way to find out what those needs are is to ask them, early an often.

If you are producing a hybrid event, you will be generating a lot of your content from the existing programming of the in-person event but that’s not enough. In these situations, your strategy will need to identify the proper content and mix of what will be available during the physical event, and what you will need to supplement with new, and perhaps exclusive to the remote, digital audience. Remember, your remote audience is easily distracted and have tremendous competition for their attention.

Crowdsourcing is a technique that event producers are employing more frequently and simply involves asking people what they want and need and then having the crowd rank, improve and vote on the content they like best. With a good size ‘crowd’, the technique can be quite effective but beware of relying too heavily on crowdsourcing with a small or unresponsive audience.

Content strategy logically come after you have already defined the people you want to target and the actions you want them to take as a result of engaging with your content. From this process you should have:

-An agenda

-A list of sessions or topics to be covered

-Session titles (can be modified as you move forward)

-A target list of speakers, presenters or subject matter experts

-A timeline

-Thoughts on how you are going to measure the success of this plan

-A plan that can be shared with others